So what of ‘Team Summit’ ~ aside from the name unsurprisingly being viewed by Lord Sugar as being ‘street-speak’ as opposed to being the ‘peak’ that it was intended to be; they too appeared to suffer from some poor project management skills. Though with the boys, it was more down to ‘petulant child syndrome’ than anything else; with Felipe hanging up on Chiles, his nominated leader for team 2 on task one and Scott ‘sulking’ and immediately setting up his ‘pass the buck’ excuses when his idea for a ‘wearable technology’ item was dismissed by the team.
Most notable through the first two tasks though was Robert and not just because he was 6’7” and wore loafers without socks!! During task one, Felipe accepted Robert’s suggestion that they should turn the ‘luxury sausages’ into ‘luxury hot-dogs’, adding high-end ingredients such as fancy cheese and guacamole and selling them for lunch to the ‘Shoreditch Set’… Sadly, after spending over an hour and a half buying the ingredients, by the time they actually had some hot-dogs to sell for lunch, the main lunch-time rush had passed!
His second big mistake was to ‘ignore’ the suggestion by Lord Sugar that ‘he should think about stepping up as PM for task 2’. You would think that after ten series of The Apprentice, candidates would know by now that where a ‘suggestion’ is made by Lord Sugar, this should not be taken as such, but should be assumed that it is a direct instruction (remember Dr Leah Totten in series nine trying to dismiss Lord Sugar’s ‘suggestion’ for her business name having been told that she had just won…!!!).
So having left Scott to take on the PM role, the boys idea of ‘wearable technology’ was to design a ‘grey sweatshirt’ with a video camera embedded in the front. As if this idea wasn’t dire enough, they then came up with the bright idea of linking the camera to a row of lights spelling out ‘On Air’, so that people would know they were being filmed.
The idea was so bad, that it led to all manner of poor judgement being exercised by the candidates as they attempted to pitch their idea to the retailers; with Daniel stating that he wouldn’t wear it in public and Robert proclaiming that ‘Privacy is History’!!!
Understandably, JD Sports, John Lewis and the online fashion retailer didn’t like the product and consequently, didn’t place any orders at all. I suspect though that the boys might have got a very different outcome had they been pitching to some specialist retailer dealing in dubious items for voyeurism!!!
Back in the Boardroom and having fired Chiles following the boy’s failure in task one, the boys were once again back in the frame for a second firing… This came somewhat quicker than usual; when it was evident that the team were going to point the finger entirely at Robert for the failure of the task, Lord Sugar took the unusual step of beating them to it and firing him before they even went to the café to discuss their failure…
Kudos though to Lord Sugar who built up the moment; appearing as though he was about to send Robert straight back to the house and safety from the firing line of his teammates, before uttering the immortal words – “You’re Fired” ~ the look on Robert's face; priceless!!!
Having already lost two members from the team, the third firing of the week came with PM Scott being fired for failing to deliver on the task. So twenty candidates soon became 17.